I love commercials. It's one of those quirky things about me that completely irritates most people I know. My favorite part about watching TV is coming across an outrageously clever advertisement idea. Over the past decade there have been two particular companies to hit on a marketing campaign which I find totally fantastic because of their witty nature and catchy jingle. These are Mastercard (priceless) and Budweiser (Real Men of Genius).
Doesn't this just make you giggle? Not only is the tune catchy, it actually forces us to think about all the "little guys" out there, caught up in their daily grind but without whom our lives would be a tad bit inconvenienced. I like that Budweiser salutes the men and women who provide services we take for granted (Chinese food delivery guy is another great one). Granted, now they've gone a bit overboard with versions such as "silent killer gas passer" and "Mr. cell phone holster wearer." These are funny, but not as effective as the original intent.
That brings me to the interesting thought of how a company should decide when an ad has run it's course? Do they pull the ad while still popular so it is fondly remembered (like Seinfeld ending at the height of success so fans would only remember it as a great show)? Or do they, like Budweiser's Real Men of Genius, run it into the ground until it's dead?
P.S. -
I was always a big fan of Geico commercials. However, they are a company that started off producing creative ads and then fell apart with the introduction of the Gecko, in my opinion. Here's an oldie but goodie from them:
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